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The Need
Accounting and bookkeeping professionals spend tremendous
amounts of time traveling to client offices and manipulating
and transporting electronic and paper media. Many view
this as the "necessary evil" of the service
they provide, particularly when the desire is to have
access to the same accounting data using the same applications.
As accounting practices take more of a systems
consultant role for computerized accounting
applications, there is increased opportunity to become
involved and influence other areas of the business.
Unfortunately, this progression into technology consulting
does not work for everyone. Many accounting and bookkeeping
practices continue to find it difficult to express their
value to their client base, drive increases in revenues
by providing more product or service opportunities,
and keep their costs of doing business down. Competencies
in accounting and finance may become clouded with competencies
in technology and implementation, causing many professionals
to hesitate in becoming involved with technology. As
the primary outside influencer to most businesses, and
working in an increasingly competitive industry, the
accountant cannot afford to make serious business mistakes
involving his clients.
The professional accountant – often acting as
the small business CFO - is generally the one from whom
a business owner takes advice. Yet, in the Internet
and e-business economy, the accountant's position may
be weakened by not clearly understanding the importance
and appropriate uses for technology.
The Solution
InsynQ has developed the business model, the technology
delivery, and the application environment that addresses
the specific needs of the accounting industry. Through
the increased efficiencies experienced with using our
services, professional accountants and bookkeepers find
that they are now able to realize increased revenues
by billing for services, not by the billable hour. Further,
we provide our clients with the opportunity and tools
necessary to broaden their scope of service and involvement
with their client businesses, and we have the domain
expertise and resources to help those businesses transition
to or incorporate e-business technologies. The professional
has the opportunity to develop new competencies in business
technologies without having to invest the entire practice
and put the client base at risk. This allows the professional
to establish his position more closely to the top of
the business value chain, and creates business opportunities
for bookkeeping and data processing services and others
who perform the mechanics of the accounting and business
process.
Products and Services
InsynQ has developed a bundle of services that provide
the accounting professional with the tools and resources
required to build the practice, serve clients, and increase
profitability through the intelligent use of technology.
e-Accounting brings the solutions and services professional
accountants and their business clients require in order
to succeed in today's fast-paced and highly competitive
economy. The technology solutions include virtual desktops,
hosted applications, managed IT services that make the
local network better, document management, outsource
services, e-marketing, and continuing professional education.
e-Accounting solutions can help the entire organization
work smarter, not harder and position the accounting
professional as the key to their clients' success. See
e-Accounting website
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