The Need
The advent of affordable broadband has caused a rapid migration of businesses to Internet-based computing and commerce. While this would seem to be a favorable environment for broadband providers, telecommunications organizations continue to experience a marked commoditization of the services they offer. Competition has clouded the value proposition of the carrier. Client retention has become the survival factor for these organizations. Competition in all markets has caused the carrier to seek additional value in the service they deliver in order to differentiate themselves.

The Solution
InsynQ has developed the business model, the technology delivery, and the application environment that addresses this specific value-add requirement of the telecommunications industry. Through the delivery of valuable business computing services as well as application and data management solutions, the carrier is able to offer significantly more value in their core delivery to the customer. The consuming market, perceiving that the telecommunications provider is also the provider of critically important business solutions, is much less likely to change providers or seek alternative service. Furthermore, the introduction of content-based services drives an additional requirement for bandwidth and access, increasing the value and profit potential of the customer relationship. Branding solutions serve to identify products and services with the carrier and it's various selling channels, providing a means for market and product identification without the typical costs associated with the development of customized deliveries.

Products & Services
Network Desktops, backup and data vaulting, and managed virus protection products allow facilities-based providers to increase their value perception and reduce customer churn. By closely tying broadband access and service with core business information systems, the carrier becomes an integral part of the customer's business operations. Furthermore , the unique nature of the service being provided offers differentiation in the market, and serves to solidify the customer/provider relationship. The increased value of the content drives increased requirements for and use of broadband and facilities, growing the core business of the provider. Due to the Internet-based nature of the solutions, marketing and distribution outside of the facilities network is possible, offering a brand that translates all physical or territorial boundaries. Solutions are offered under the provider brand, reinforcing the perception of being the "solution provider". Branding options have been designed to facilitate market- or product-based orientation, allowing for sub- or co-branding by channel participants. In many cases with telecommunications and facilities providers, the introduction of new products or services is often met with operational barriers in the areas of support and billing. The utility solutions created for this model are delivered "turnkey", encompassing considerations for service ordering, provisioning, customer support services and service billing, alleviating much of the requirement to integrate with the existing OSS infrastructure.
See telecommunications partner website